We are excited to introduce COWRKS Centennial – our newest center in Bengaluru. Nestled in the bustling area of Whitefield, COWRKS Centennial aims to create an environment blending contemporary design with nature inspired art. Every space in the center has been crafted meticulously, keeping in mind the needs of today’s professionals, who seek a balance between work and well-being.

Built with a vision to redefine work experience, and enhance collaboration, COWRKS Centennial provides unique benefits to everyone – whether you’re a startup, an emerging enterprise, or a freelancer.

Why COWRKS Centennial?

Located in the heart of Whitefield’s EPIP Industrial Area, COWRKS Centennial covers an expansive 24,571 square feet and provides 366 desks in various workspace configurations. This premium Coworking space in Bengaluru is meticulously designed to meet diverse professional needs, offering private studios, shared offices, flexible workspaces, and state-of-the-art meeting rooms equipped with the latest technology and amenities. Situated in Kundalahalli, it is in close proximity to major tech hubs such as Kalyani Tech Park and DivyaSree Technopark, making it an ideal choice for tech professionals and businesses aiming to thrive in Bangalore’s vibrant IT landscape.

Find the perfect studio size for your team

Introducing our latest workspace in Whitefield, featuring flexible options tailored for teams of all sizes. Select from a diverse range of private studios or combine them to accommodate larger needs. Designed to maximize natural light, our studios offer move-in-ready spaces with options for semi-customization. Choose from 366 desks, with offices starting from teams as small as 7 and scaling up to 92. Our in-house design teams enable seamless customization of studios, combining spaces to accommodate even larger teams.

Locational Benefits: The Heart of Whitefield

Centennial is strategically located in Whitefield, Bangalore, a prime area known for its proximity to major IT hubs and industrial areas. The centre offers a host of benefits, such as:

Seamless Connectivity: Just 6.1 km from the nearest metro station and 0.5 km from the nearest bus stop, getting around the city is a breeze. Moreover, it’s only 47.5 km from Bangalore Airport.

Social Infrastructure: Close to reputed educational institutes, leading malls, hospitals, and residential areas, everything you need is just a stone’s throw away.

Access to The Bay: Enjoy a dedicated social hub within the campus, perfect for unwinding and networking.

Design Concept and Philosophy: Where Sky Meets Earth

Inspired by the majestic Sahyadri Hills, also known as the Western Ghats, COWRKS Centennial embodies the essence of nature’s grandeur. The design reflects the lush green terrains and the rich biodiversity of the Western Ghats, with a palette of green, terracotta, pastel, and wood creating a serene and invigorating environment.

Our design philosophy integrates these natural elements into a modern workspace, promoting a healthy, inspiring, and sustainable environment. The thoughtful spaces at Centennial cater to your every need — from meeting rooms and discussion booths to phone booths and recreational areas — each corner is designed to boost your productivity and comfort.

Sustainability at COWRKS Centennial

At COWRKS, we believe sustainability is the way ahead for a better future. It’s not just a buzzword; it’s a commitment embedded in our core values. We recognise the impact of coworking spaces on the environment and have implemented several initiatives to minimize our footprint:

Reduced Carbon Emissions: By adopting energy-efficient practices and technologies, Centennial has reduced it’s carbon footprint by 2400 metric tonnes annually.

Green Building Excellence: Centennial is recognised for its sustainable design and operational practices, earning accolades such as the IGBC Performance Challenge Winner and platinum ratings from IGBC for green building standards.

Energy Efficiency: Our campuses are BEE 5-star rated for energy efficiency, ensuring minimal energy waste and reduced operational costs.

Health and Safety: Certified by the British Safety Council for COVID-19 safety protocols and WELL Health-Safety Rated, the campus we prioritizes the well-being of our community while maintaining environmental sustainability.

Whether you’re a start-up looking for a dynamic environment or an established business seeking to expand, COWRKS Centennial offers everything you need to succeed.

Stay tuned for our upcoming launch, we can’t wait to unveil what this extraordinary centre holds for you.

MailChimp

Proclaiming themselves ‘world’s leading email marketing platform’, MailChimp has been around for no fewer than 16 years now. It’s no empty boast however, for with MailChimp in your locker, all you email marketing worries are effectively confined to the trash heap! Now, you can create and automate the dissemination of emails to customers for purchase follow ups, and even generate leads and much more with ease! Besides, with an array of testing features, you can always zero in on the most effective templates, schedules and almost everything else. Furthermore, you can hook it up with your e-commerce site to track orders and monitor sales, and even integrate it with Google Analytics to see how you measure up to the competition!

Google Analytics

The swiss army knife of analysis, Google Analytics is a very welcome addition to your toolbox! This free web analytics service provides reports and statistics for you to leverage and use towards better SEO and web marketing. Perfect for small and medium-sized businesses, this tool provides you with insightful and custom reports covering essential metrics (such as conversions) in various formats. Furthermore, you’d be delighted to learn that it seamlessly integrates with other Google products and third party tools as well.

Hootsuite

Social media management getting on top of you? Well, beat it into submission with Hootsuite fighting your corner! This premier social media management dashboard lets you view, monitor and manage all your social media streams, (including Twitter, Facebook, LinkedIn, Instagram and more) from one place! Quite wonderfully, Hootsuite also gives you access to charts and analysis. Besides, the tool also lets you magically schedule posts and tweets for later, enabling a simultaneous and all-encompassing campaign across platforms!

LeadSquared

If you, like so many businesses, would like more customers, then LeadSquared is right down your street! This tool is an end-to-end customer acquisition platform. Now, your company can count on LeadSquared for automated lead captures from all sources, responsive web forms and landing pages, and even website widgets. Furthermore, you can identify and segregate leads on the basis of various criteria, and then pair this wisdom with market insights and data and analysis for a targeted and tested sales approach, resulting in maximum conversions.

SpyFu

Live out of your corporate espionage dreams with this tool! Now thanks to SpyFu, you can spy on every one of your competitors and glean all their secrets and formulas, empowering you to take them on, and take them out! SpyFu effectively lays bare all your competitors’ keyword strategies and gives you access to their most profitable keywords, enabling you to build a robust AdWords campaign and a stronger SEO strategy. Besides, SpyFu tools such as Ad History, Keyword SmartSearch and Kombat only enhance and strengthen your position!

Now, with brands constantly on the lookout for more ways to increase engagement and interact with their target audience, they’ve readily embraced content marketing, and have set it to work for them. Read on for more details!

What identity crisis?

Content Marketing lets your company connect with your audience in a way unlike any other! It allows brands to come out of their self-imposed prisons and truly express themselves. Thereby, it gives them the rare and much needed opportunity to expand on their logo, their tagline and the identity they’ve created. As such, it can add character, help colour in the lines, create a personality for the brand – not to mention a ‘real’, tangible human element that users can almost touch, and feel as one with the world with.

Thinkcredible you!

The more the merrier is what we say about Content Marketing! And to this end, more content allows you to include more topics, which in turn enables your website or blog appear more often on search engines for a varied selection of queries. Besides, including more top notch content will ensure that search engines show you higher up in the search results page.

In addition, having more content on a subject or industry only highlights your expertise and in depth knowledge of the field. This can substantially strengthen your brand and how it’s perceived by your target market.

It’s a non-sell-ebration

Content Marketing bestows users with the almost singular opportunity to engage with the brand in ‘non-sell mode, and there’s lot to be said for an opportunity to get through to a customer or potential customer when they think they are not being subjected to marketing material. In such cases, customers are less repulsed by your seemingly innocent content and are more likely to let their defenses down and be more influenced by what you’re conveying.

Penny pincher’s paradise

To round it all up, Content Marketing costs nothing, or next to nothing (especially when compared to other means of promotions!). If done strategically, you can reach out to your target audience wherever he or she is in a non-intrusive, inexpensive manner. Besides, this inexpensive aspect lends itself to repeat efforts, suitably delivering that philosopher’s stone that is top of mind recall!

But wait right there and fret no longer, for we have a couple of ideas that could help you get some great marketing and publicity done on the cheap! Stick around!

Get ‘em to pass it on!

Employ the incentivise referrals approach! Sometimes, the word of mouth method needs a bit of a helping hand, and an incentive may be just the ticket. The incentive does not have to be something incredible or expensive. You just have to give people enough, or simply ‘something’ that will make them stop what they’re doing and spread the word. Craftily, it could even be coupons that are to be redeemed at your business or enterprise.

Help them to help yourself

We’ve noticed that time and time again, a bout of charity work does not go amiss! In fact, it might even go a long way in helping you tap into new segments and reach out to new markets. Besides, this will enable people to see you in a new light, and this might cause them to consider your business as a more than viable option for their custom. Even better, you may even get some press coverage out of this!

Video killed the graphic designer!

Why not create a marketing video to be posted on social media sites? This will get you more attention and those eyeballs that you so crave for. Facebook and other platforms push out videos to more users than normal posts, helping you spread your net wider and more effectively. What’s more, when you think about it, your video is going to garner more attention than just a humdrum text post or even an image or graphic. Now, in case your budget can’t quite stretch to a snazzy video, we suggest you try Adobe’s Spark Video for more than decent options. It may not have all the razzle dazzle of a pro video, but if done right and with some care, can help you hit the spot.

Get yer press on!

If you think your product or service is unique, cutting edge or earth shattering (or even if it quite isn’t), try and get on to some TV channels, radio stations and newspapers to yammer on about it! If you keep this up and do a good job, you could be a key speaker in your field, someone people look to for advice in this area and a huge influencer. This will create top of mind recall and admiration for your products and services, and won’t cost very much.

]]> https://www.cowrks.com/blog/10-product-marketing-tips-startups-live/ Fri, 17 Mar 2017 08:34:32 +0000 https://www.cowrks.com/blog/?p=474 Aha! So you’ve come up with this wonderful, earth-shattering product idea for a start-up! What’s more, you’ve even gone off and executed it, bringing the beast to life, so to speak. But what next? Indeed, what? Well, you’ve got to keep the juggernaut going, and go for the jugular! Specifically, what we mean is go out there and put it in people’s faces, or at least make it known to your target market that your product’s out there. Well, well, well, that’s where marketing ever so delicately tiptoes in, and settles down at your particular table. Now, if you were even a bit perplexed about what to do at this stage, fear not, for we’re right at hand to calm your jangled nerves, and set you well on your way. Let’s get stuck in, shall we?

Go back to go forward

At the very outset, it may make sense to go back to that seminal moment that sparked it all off! Go back to that time when you or your team realised that this idea will really blast everything to smithereens, and revolutionise lives. Now, try to recreate and replicate that impact and conviction in all your messaging. Believe in your product. If you don’t, no one else will! Let this impact burst through, and you could be well on your way.

Set your sights right

Don’t appeal to everyone if you don’t have to. Speak precisely and only to you target audience. Trust us, we know it’s great to have a large populace to sell to, but things don’t quite work that way, do they? Besides, appealing unnecessarily to the larger public could seem to be a wasteful and irrelevant exercise. Instead, just figure out who your core market is right at the start, and reach out to them effectively and efficiently for maximum conversions!

If the price is right

Price is probably the most crucial element of the marketing mix, and some start-ups fall woefully short of getting this aspect bang on. While some of them are guilty of selling themselves short and appearing less premium than they ought to, still others price oppressively high and miss the mark. The only right way to go about this is to understand your market, the market conditions and the other players in the game, inside out. It pays to do your homework, and test the waters before going headlong with an established price. However, if you do get it wrong, don’t hang about too long to change it.

5, 6 pick up tips

This segues in nicely from the last tip, which speaks about research. Here we cannot stress enough on the importance of keeping tabs on all the marketing trends. Keep yourself abreast of all the goings on in the field, and across segments. This will let you know who bombed, who didn’t, and what in fact was the bomb! This exercise will teach you what to do, and what not to touch with a barge pole.

Plan it to rule your planet

Don’t just go in there in ‘bull meets china shop’ fashion! Draft a marketing plan and schedule, and prepare to execute said plan and schedule with metronomic accuracy. Also, don’t give said plan the step-motherly treatment, instead, delve and deliberate over it in detail. While we’re at it, we might as well add that you stay away from the overly fanciful, and include things that you know you can sure as heck deliver when called upon.

Keep yer eyes peeled

Now, once you’ve executed the marketing plan, it’s not yet time to put your feet up and relax! In fact, assume a more sprightly countenance and closely monitor the progress of your plan. Now, with digital marketing occupying the pride of place in your plan, it’s easier to measure and monitor. So, when it comes to excuses in this regard, you have none!

Sleep when you’re dead

Don’t ever kid yourself that the job is done. Coz, heck, it’s not! If your marketing plan is going a treat, don’t just drop off, coz the chasing pack will have you well in their sights. Why not instead continue to innovate, strategize, evolve, adapt and adopt to keep yourself ahead for all time to come!

Soak Into Your Customers

This old chestnut again! Well, we’re sure you’ve taken some time to know your users. But have you really? For this to work, you need to put yourself in your users’ shoes for a day, and look at the various ways in which you can enter their lives in a meaningful manner. For instance, is there any other need you can fulfil or any other service that can make a significant, profound and positive difference to their lives? Nailing this could very well help win you a user or customer for life.

lives? Nailing this could very well help win you a user or customer for life

Feed Back The Feedback

The social media gen like to ‘mouth off’, and I’m sure you’ve noticed. Significantly also, they’re talking to you almost incessantly, through your feedback channels, your website, and various other forums. They may be suggesting changes to your services or app, or even belting out complaints. Therefore, listen to your customer, and listen often. Seriously consider the changes or amendments they offer, and see how you can alter your app or business accordingly. Remember, if they have a positive experience with the app, they will tell everyone about it.

Vow to wow

Try to be unique, and interact with your customers in a way that will wow them! Interactions and the type of interactions are key. For this, you will need to understand their lifestyles in a deep manner. Next up, figure out the sort of interaction that will elicit the response you want out of them. Is it a survey, a competition, a unique offer, or indeed something else? The important question you need to ask yourself here is “What will let my customers know that I truly get them?”. Once they know you get them, you’ve really bonded!

Come on, come on, chameleon!

Forget what your grandma told you, the world of immediacy and instant gratification is irrefutably upon us. Moreover, folks these days are more dynamic and ever changing than they’ve ever been. Given this scenario, you can hardly afford to be a dinosaur, and well, be static. Therefore, keep your finger on the pulse of your customer or user, and change with them! If your product, offering, app interface or app interactions need to change, hop to it! If your offering is current and moves with the times, your customers will take your app with them. So, be flexible and be the change they want to see, before they even know about it.

We do sincerely hope these tips help increase your customer base, and help keep the ones you have. Remember, the road to success is littered by so many apps that have listlessly fallen by the wayside. Don’t let yours be one of them!