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Large companies and enterprises are fast catching up with coworking and making the shift. This is allowing broader perspectives, multiple opportunities to network and collaborative projects to flourish.

Why are large companies and enterprises making the coworking plunge!

Coworking spaces are more than just an up and coming fad. Therefore, treating it with the same disdain as the much-touted juice diet or the ice-bucket challenge (#fail), will be indeed at your own peril. More to the point, large companies and corporations have now wakened long enough from their stupor to recognise and acknowledge the inherent benefits of coworking spaces, and have roundly encouraged their employees to feast on the exotic fruits freely made available there. Intrigued by it all? Let’s put you out of your misery!

Welcome to 2017!

Many companies sorely need to be welcomed into the 21st century, and a co-working space can enable exactly this! As such, an introduction to co-working spaces and the start-up and entrepreneurial adrenaline rush that is safely settled in there can provide organisations with fresh ideas on how they can work better, get rid of the red tape, stay flexible, stay relevant and thereby embrace the business world in the present day.

Coworking spaces promote the startup and entrepreneurial culture by allowing members to interact with one another, network and grow.
Coworking spaces promote the startup and entrepreneurial culture by allowing members to interact with one another, network and grow.

Head hunter’s haven

At the last time of checking, coworking spaces around the world were teaming with up and coming thinkers and innovators. So much so, if your company, team or organisation is looking to hire new talent, a co-working space maybe a great place to start!

Coworking spaces makes hiring talent easy for companies. There is a huge pool of freelancers and independent consultants who would be willing to join your company if the opportunity is exciting.
Coworking spaces makes hiring talent easy for companies. There is a huge pool of freelancers and independent consultants who would be willing to join your company if the opportunity is exciting.

Contagious buzz

Large organisations sometimes believe their own hype, and are therefore languorous in their approach, and only belatedly realise that their edge has been blunted. In stark contrast, co-working spaces are a hive of activity, with revolutionary ideas and innovations bouncing off the walls! Now, this energy is extremely contagious and could just as easily be captured and replicated by your own company, providing for a sleek beast, that’s sprightly and thinks on its feet!

When you see other teams and companies brainstorming, you automatically want to do the same and this is what coworking spaces promote. Furthermore, the space allows you to brainstorm and understand the perspective of other companies.
When you see other teams and companies brainstorming, you automatically want to do the same and this is what coworking spaces promote. Furthermore, the space allows you to brainstorm and understand the perspective of other companies.
Content marketing is supplementing marketing strategies and in fact strengthens campaigns further.

Content Marketing: The thrifty answer to reach your target audience

The lure of the internet and the treasures that abound within its portals is all too potent. How can one resist the inexplicable attraction of videos, the constant draw of websites and blogs, and the inherent voyeurism of social media apps! What’s more, now that we’ve had a good taste of the action, we are captive to it for all time to come – even at the cost of a good night’s sleep!

Now, with brands constantly on the lookout for more ways to increase engagement and interact with their target audience, they’ve readily embraced content marketing, and have set it to work for them. Read on for more details!

What identity crisis?

Content Marketing lets your company connect with your audience in a way unlike any other! It allows brands to come out of their self-imposed prisons and truly express themselves. Thereby, it gives them the rare and much needed opportunity to expand on their logo, their tagline and the identity they’ve created. As such, it can add character, help colour in the lines, create a personality for the brand – not to mention a ‘real’, tangible human element that users can almost touch, and feel as one with the world with.

Mobile-Audience
Content marketing allows a brand to express themselves, their ideology and how their perception. Furthermore, the audience are able to better relate with the brand when they have online presence.

Thinkcredible you!

The more the merrier is what we say about Content Marketing! And to this end, more content allows you to include more topics, which in turn enables your website or blog appear more often on search engines for a varied selection of queries. Besides, including more top notch content will ensure that search engines show you higher up in the search results page.

In addition, having more content on a subject or industry only highlights your expertise and in depth knowledge of the field. This can substantially strengthen your brand and how it’s perceived by your target market.

 

podium-of-university-ranking-winners
More the quality content your brand has online, better the SEO ranking. Writing and developing content around subjects of your expertise can help you or your become an influencer in the field.

It’s a non-sell-ebration

Content Marketing bestows users with the almost singular opportunity to engage with the brand in ‘non-sell mode, and there’s lot to be said for an opportunity to get through to a customer or potential customer when they think they are not being subjected to marketing material. In such cases, customers are less repulsed by your seemingly innocent content and are more likely to let their defenses down and be more influenced by what you’re conveying.

The work culture of your organisation determines the team’s productivity,                                       attitude and determination to do more.

Work culture plays an important role in boosting your team’s productivity

With folks (regrettably) spending more and more time at work, it’s imperative that they have a good time there, for the most part. In keeping with this, the office, the people, the atmosphere, the management, or to give it its collective term – the work culture, is crucial!

Work culture is crucial to what sort of mood an employee is in, it may dictate their loyalty, how dedicated and invested they are in the role, how happy they are, how likely they are to recommend the company to others, and more importantly – how productive they are. Now, if boosting productivity at the workplace is something that keeps you up at night, you’d do well to read on.

Pop the pressure!

If your company’s work culture is not unlike a ‘pressure cooker environment’, it most definitely leaves a lot to be desired. Work cultures such as these are famously prone to creating burnouts and also contribute heavily towards employees hating to come into work, Monday morning blues and ‘waiting for the weekend’ lifestyles. Besides, the crippling, incessant pressure hardly ever lets employees put their best foot forward. Therefore, as an employer, you should take every opportunity to ensure that your workplace is less pressure packed, thereby ‘unleashing’ your employees on the unwitting job at hand!

Putting too much of pressure on your employees causes burnout and frustration. Give your team some off-time to rejuvenate and get back to work with a fresh mind.
Putting too much of pressure on your employees causes burnout and frustration. Give your team some off-time to rejuvenate and get back to work with a fresh mind.

An encourager culture

The office of today is a rough place! There’s always too much to be done, and about half the time to do it in. Given this, it does help if the employer takes the time to encourage and reward his or her employees for a job well done. It takes the edge off work, and makes the employee feel celebrated and appreciated for their efforts. A timely word of encouragement or reward can push the employee on to bigger and better things. On the flipside, if that reward isn’t forthcoming, an employee may not feel inclined on meeting the challenge head-on the next time.

Rewarding an employee doesn’t necessarily have to be in the form of gifts. You could drop in an appreciation mail for the person’s good work or appreciate them in a team meeting.
Rewarding an employee doesn’t necessarily have to be in the form of gifts. You could drop in an appreciation mail for the person’s good work or appreciate them in a team meeting.

Switch off/switch on

Oh well, as much as you might wish, your employees aren’t machines! Therefore, necessary breaks, vacation time, emergency leave, weekends off, a breakout area, the ‘work from home option’ and so forth must be neatly woven into a modern work culture that’s worth its salt. This allows the employees the freedom, comfort and flexibility they so crave for. In turn, they will have a positive, enlivening and appreciative view of the company, and are likely to go that extra mile for the firm they love.

AI is the buzzword and most startups are going after integrating it with day to day activities.

You and AI in this beautiful biz world?

As we write this, we are simultaneously mimicking the voice that we’d like my robot replacement to have. You could do the same while you read, if so inclined! Hang on for a second though, has Artificial Intelligence finally arrived, or is it still part of our futures? Well, yes. And, no.

While Artificial Intelligence or simply AI is definitely (and finally) shaking things up, it’s not panic stations as far as your job and such is concerned. At least not as yet. But AI is making a difference, and you’d only have to look at some of the business examples listed later on for proof of this.

This more recent acceptance of AI has been aided and abetted by the fact that businesses and enterprises now have the opportunity to tinker with AI frameworks and APIs, thus enabling them to customise it to suit their requirements. And companies have taken the leap of faith, and how! As such, by 2020, experts predict that most roles will see between 4-7% of their functions being entrusted to AI.

AI Impact

More than 80% of companies polled in the Seventh Global Trends Study considered AI absolutely crucial to stay competitive, while half of them considered it even transformative. Furthermore, in a few short years, about 30% of companies expect AI to gain more momentum in the marketing, sales and customer service segments. Meanwhile, still other enterprises expect AI to make waves further afield, even expecting it to make forays into the fields of Strategic Planning, Human Resources, Corp Dev and Finance. Closer home, and closer than you think – AI is helping Netflix improve its recommendations to users (Yes, even bingers like you!), while Google’s very own RankBrain is most likely the brain muscle behind your most recent search result.

AI is making quite an impact on various fields and professions. It’s not just tech which is making using of AI but other domains as well
AI is making quite an impact on various fields and professions. It’s not just tech which is making using of AI but other domains as well

AI in action!

As can be expected, companies look to AI to take care of more ‘automated’ processes, leaving human minds to sort out more strategic exercises and creative functions. Now, here are some examples of AI in action:

 The NHS, UK (The National Health Service) has recently trialled a chatbot as part of its efforts to ease the pressure on overworked medical professionals. This chatbot encourages users to type in their symptoms, then dips into an extensive medical database for assistance, and swiftly supplies users with the necessary responses! Why didn’t they think it up earlier? Why indeed?

Babylon is a health service app which allows you to input symptoms and details of your illness and seeks answer from the database.
Babylon is a health service app which allows you to input symptoms and details of your illness and seeks answer from the database.

Not to be far behind, Expedia has wholeheartedly embraced machine learning! Now, it uses this to provide users with custom routes, schedules and itineraries. Powered by 700 scientists who in turn magically conjure up algorithms that enable the function, this AI thing could well take off and have you going places!